A Class Of Its Own

Aston Martin And Bentley To Skip 2021 Geneva Motor Show

The cancelation of the 2020 Geneva Motor Exhibit due to the coronavirus pandemic will without doubt have huge repercussions. Financial losses are inescapable and more compact automakers count on the motor show for publicity. But some automakers are now questioning if motor reveals are even now appropriate when they can even now produce publicity on the net at a fraction of the price tag.

Right before this year’s show was canceled, automakers this kind of as Lamborghini, Ford, Maserati, Nissan, Infiniti, and Volvo experienced presently pulled out of the show to cut down expenditures. Alternatively, every single company hosted a personal event, preserving income and resources whilst also gaining a lot more publicity considering that companies weren’t sharing the highlight like they would at Geneva.