October 3, 2022


A Class Of Its Own

Formula 1 And Motorsport Network Launch World’s Largest F1 Fan Survey

London, 8 September 2021:  System 1 and Motorsport Community now launched the 2021 World-wide F1 Supporter Study in partnership with Nielsen, aimed at capturing the existing sights of F1 followers about the earth in direction of the sport. The survey is expected to be the major admirer survey of its kind in the activity of F1, operating across Motorsport Network’s flagship Motorsport.com site in 15 languages.

Ellie Norman, F1 Director of Advertising and Communications stated: “Understanding what our followers want and value about Method 1 is the very best way for us to make strategic choices on wherever to just take the activity following to continue to be participating and entertaining for our audiences. By employing the energy of Motorsport Network, we will be able to get to supporters across the world giving us with priceless perception about what our audiences want from our activity and locations that we can enhance in the upcoming.”

In addition to identifying the fans’ most loved motorists and racetracks, the survey will draw fans’ views on huge-ranging subject areas such as viewing patterns, esports, and F1’s programs to have 100% sustainable fuels in the coming many years. It will also showcase developing developments in fans’ attitudes in direction of F1 and spotlight the growth in youthful and much more varied audiences for the sport.

This is the 3rd World F1 Enthusiast survey that Motorsport Network has carried out, the initial two having taken position in 2015 and 2017, just about every with far more than 200K respondents.  This years’ study effects will be in contrast to the information collected from the two prior surveys, with the 2017 survey viewed as to be the largest study carried out for any sort of motorsport.

James Allen, the President of Motorsport Community included: “Having done a survey in 2015 with the FIA about Formulation 1 and 2017 with WEC, we have an understanding of the relevance of the Supporter Voice surveys for the legal rights holders and organizers of big race collection. The information and facts gathered from this study will allow for us to learn far more about the lovers and their thoughts, and to see what modifications have taken location since Liberty Media took the reins of Method1, supplying far better insight into examining the results of the executed modifications.”

The World wide F1 Enthusiast Study, which is open up to anybody more than the age of 16, will run for two months, kicking off on 8th September and working as a result of 22nd September, with the effects owing to be posted in the operate-up to the US Grand Prix in late Oct 2021.

For a lot more information and facts, make sure you make contact with:

Carla Conde, Motorsport Network – [email protected]

About Method 1

Components 1® racing began in 1950 and is the world’s most prestigious motor racing levels of competition, as perfectly as the world’s most well known yearly sporting series. System A person Globe Championship Limited is component of Formulation 1® and holds the unique professional rights to the FIA Method Just one Environment Championship™. Components 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the System Just one Group tracking inventory. The F1 brand, F1 Formula 1 brand, System 1, F1, FIA Components One particular Planet CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB, and associated marks are emblems of Method Just one Licensing BV, a Formula 1 business. All legal rights reserved.

About Motorsport Community

Every month approximately 60 million devoted customers check out a Motorsport Network digital assets, to obtain, to find out, to be entertained, or only to feed their enthusiasm for autos and racing. We sit at the coronary heart of the Racing and Automotive industries and give authoritative imagined leadership as nicely as special ordeals to our clients. We choose them on a consumer journey that encompasses news and insights, functions, tickets, games, and eSports, so we leverage the community result to increase value to their knowledge.  We use our in-property technology and present day facts resources to consistently check, discover, and boost. Our processes, articles creation, and merchandise are constantly evolving to much better serve our viewers, clientele, and associates.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a leading international information and analytics firm that supplies a holistic and objective knowing of the media marketplace. With offerings spanning audience measurement, viewers outcomes, and material, Nielsen offers its clientele and partners uncomplicated remedies to complex concerns and optimizes the worth of their investments and advancement methods. It is the only company that can offer you de-duplicated cross-media audience measurement. Viewers is All the thingsTM to Nielsen and its clients, and Nielsen is committed to ensuring that each voice counts. An S&P 500 organization, Nielsen gives measurement and analytics services in practically 60 nations. Learn much more at www.nielsen.com or www.nielsen.com/investors and link with us on Twitter, LinkedIn, Facebook, and Instagram.

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