GM to reprise Austin Powers movies in Super Bowl ad

McCann is handling the ad.

The use of the Austin Powers videos — which ended up unveiled in 1997, 1999 and 2002 — carries on a pattern of nostalgic plays for the 2022 video game. Before on Monday Verizon teased its Tremendous Bowl ad with a video featuring Jim Carrey reprising his position from the 1996 movie “The Cable Dude.” McCann is also managing that advert.

GM also went the comedy-celeb route final calendar year, enlisting Will Ferrell and other individuals to star in an advertisement that pushed the automaker’s new Ultium battery and utilized Norway as a foil, suggesting that the U.S. would capture up to the region in EV penetration.

Kia, Nissan and BMW are also pushing their EVs in Tremendous Bowl advertisements.