September 25, 2022


A Class Of Its Own

Greaves Cotton’s marketing head resigns, to be succeeded by ex- marketing VP of TVS Srichakra, Auto News, ET Auto

For Greaves Cotton the transfer into the electric car (EV) area with the acquisition of the Coimbatore-centered Ampere Autos was a main transformation throughout Jaiswar’s expression at the organization.

New Delhi: Ashok Jaiswar, who heads advertising and marketing at Greaves Cotton as GM, has set in his papers to stop a 5-yr association with the firm. Today is his previous day of get the job done in Greaves Cotton. It is learnt that Girish Ahuja, previous VP–marketing, TVS Srichakra, will choose above from Jaiswar, who is learnt to be getting up a new role outside the auto sector.

Jaiswar joined Greaves Cotton in January 2017. Then the 158-year-outdated company was beginning to remodel, from being a supplier of diesel engines to OEMs, to a B2C participant with pursuits in the several segments of the car marketplace. He was also dependable for trader relations, CSR, and communications.

For Greaves Cotton the go into the electric powered auto (EV) place with the acquisition of the Coimbatore-based mostly Ampere Automobiles was a key transformation through Jaiswar’s term at the enterprise. He was also heading the marketing and advertising for Ampere, which expanded its dealership network from close to 100 at the time of acquisition in 2018, to about 300 now.

Ahuja experienced also worked in the shopper durables sector, with Godrej, Philips, and Videocon where by he commenced his occupation. His newest role was at Breathe Uncomplicated Consultants, a maker of household and industrial air purifiers.

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“This quarter has noticed a favourable restoration with host of actions like start of flagship product Magnus EX, inauguration of EV factory in Ranipet, launch of Ampere Experience Centre and rising demand from customers for products across multiple segments boosted by enhance in network,” the enterprise reported in a assertion.

Greaves Finance is one particular of the 1st few NBFCs in the state to assist finance extensive variety of electrical autos- electric powered 2-wheelers (sluggish & hello-speed), electric 3-wheelers (e-rickshaws & e-autos for both cargo & passenger segments).