A Class Of Its Own


  • Award-winning Honda e and CBR1000RR-R Fireblade SP inducted into environment-renowned Pink Dot Style and design Museum
  • Style and design professionals present Honda e as a ‘car of the future’, with outstanding structure and ground-breaking connectivity, awarding it two Pink Dot accolades
  • CBR1000RR-R Fireblade SP superbike recognised for its fantastic structure and balanced functionality
  • Award wins replicate Honda’s determination to making beautiful goods that are built without the need of compromise


Honda’s following-generation electrical auto, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Pink Dot Style and design Museum, a person of the world’s most sizeable exhibitions of contemporary structure. The Honda e also requires centre stage in the distinctive “Milestones in Contemporary Style and design” exhibition, as a person of the 76 finest goods of 2020 and a existing marker in worldwide item structure.


Honda’s remarkably acclaimed Honda e compact electrical vehicle was recently awarded the ‘Red Dot: Ideal of the Ideal 2020’ award for ground-breaking item structure. This is the greatest honour in the internationally renowned Pink Dot Award: Item Style and design and is reserved for the finest goods in every single classification. The Honda e also gained the Pink Dot 2020 accolade in the meta-classification ‘Smart Products’, although the CBR1000RR-R Fireblade SP was awarded a Pink Dot for fantastic structure in the motorbike classification.


Both automobiles are an critical section of the 2020/21 distinctive exhibition in the internationally renowned Pink Dot Style and design Museum, Essen, Germany.


Peter Zec, CEO and founder of the Pink Dot Style and design Award explained: “The Honda e is not just a auto – it is considerably additional. The Honda e was awarded the Pink Dot: Ideal of the Ideal for the reason that the jury was surprised by the auto at initially sight. There was no question it was worthy of the award from the commencing.


Honda is facing the challenges [of city mobility] by amazing analysis and progress do the job to discover the ideal solution for the potential. I think the Honda e stands for a variety of paradigm shift: we are not just speaking about e-mobility, we are speaking about new solutions in the digital environment and Honda e matches flawlessly into this surroundings. It connects your house with mobility, it is a real smart item and it goes far beyond our creativeness. I do not know any other auto that can accomplish this at the second.”


From the unique concave black panels and signature entrance and rear LED gentle combinations, to the clear traces and flush functions that optimise aerodynamic efficiency and refinement, the Honda e reimagines the identity of a compact Honda for the following period of city mobility. Further more emphasising the car’s exacting structure philosophy is a Side Camera Mirror System that replaces conventional side look at mirrors – a initially in the compact segment.


Makoto Iwaki, the Executive Innovative Director for Honda e, included: “Honda e was built to produce a new partnership amongst people today, modern society and the auto, although incorporating Honda’s potential vision. We will carry on to do our finest to realise the vision by Honda Style and design. I’m delighted to receive this prestigious award, and at the exact time extremally happy that it’s in the Pink Dot Style and design Museum for the environment to take pleasure in and take pleasure in. Thank you to anyone, thank you pretty considerably.”


The new Honda e is the brand’s initially creation battery electrical vehicle for the European market place. The product is a key section of Honda’s determination to see all its auto product ranges in Europe electrified by 2022.


The CBR1000RR-R Fireblade SP, which received the Pink Dot 2020 award in the motorbike classification, is the latest two-wheeled device to carry the famous Fireblade nameplate. The new 2020 product was made below the tagline ‘Born to Race’, with an unwavering concentrate on circuit functionality and a radical new structure.


The Pink Dot judges set the superbike by its paces about many days to examination its functionality, in addition to evaluating its operation and structure.


Peter Zec commented: “If I am considering about Honda, the initially issue that will come to thoughts is motorbikes. The Fireblade warrants the Pink Dot for the reason that the jury preferred it pretty considerably – and we have really outrageous judges that challenged the bike, which includes a skilled racing bike rider. It really is not just good structure – it has perfect functionality too, which is the most important rationale why it gained the Pink Dot.”


In its assessment, the judging panel counseled the CBR1000RR-R Fireblade SP for its racing-inspired structure, nicely balanced traces and aerodynamic styling. Judges also praised the fun knowledge it delivered and fantastic functionality when analyzed. Its minimalist frontal spot, aggressively angled side fairings and prolonged reduce fairings – moreover a selection of apertures, slits and air-channelling shapes – combine to produce a finest-in-class drag coefficient. Aerodynamic ‘winglets’ as applied on Honda’s MotoGP RC213V racing bike combine eye-catching form with uncompromising operate, hugely expanding downforce and security for supreme control of the most highly effective inline 4-cylinder motor Honda has at any time created.


Satoshi Kawawa, Normal Supervisor, Motorbike Style and design Division, included: “The CBR1000RR-R Fireblade SP was made to get races in any classification – from club racing to worldwide competition. Its structure and styling are led by that philosophy – with each and every section and each and every element built with velocity, functionality and aerodynamic efficiency in thoughts. We’re honoured that it has been recognised with such a prestigious award.”

The once-a-year Pink Dot Award: Item Style and design honours excellence in item structure from worldwide businesses. The winning goods are picked out by a judging panel comprised of 40 worldwide professionals who examination, evaluate and examine every single entry. The Pink Dot Style and design museum hosts the world’s greatest exhibition of contemporary structure in the former boiler house of the UNESCO Planet Heritage Web-site Zollverein, which was the moment a coal mine complex.


In June, two new distinctive exhibitions, “Milestones in Contemporary Style and design” and “Style and design on Phase”, present this year’s winning goods of the Pink Dot Award: Item Style and design, which includes the Honda e and CBR1000RR-R Fireblade SP. All displays have extraordinary structure traits and represent the Pink Dot winners of 2020.