September 25, 2022


A Class Of Its Own

Mitsubishi promotes Mark Chaffin to North America CEO

Mitsubishi Motors North The usa is tapping manufacturer veteran Mark Chaffin as president and CEO successful April 1, changing Yoichi Yokozawa, who will return to Tokyo in a new administration job.

Chaffin, 53, has served as COO of the Japanese automaker’s North American operations considering that 2018. He previously held the posts of vice president of preset functions, and director of parts functions, Mitsubishi Motors explained in a statement Wednesday.

Yokozawa has been North The usa CEO considering that March 2020. He replaced Fred Diaz, a former Nissan government who served two yrs as CEO of Mitsubishi Motors North The united states.

Chaffin brings “a prosperity of knowledge when at Mitsubishi Motors and other businesses,” mentioned John Signoriello, executive officer of world advertising and revenue for Mitsubishi Motors Corp. “His previous assignments, and specifically his tenure as main operating officer for the company, tends to make him the perfect successor to lead MMNA.”

Chaffin joined Mitsubishi in 2007 right after 13 years at Kia Motors The united states, such as as senior manager of pieces operations and techniques.

Among his recent accomplishments, Chaffin led the start of the 2022 Outlander crossover, a wholly redesigned design that has re-energized the model in the North American market and established revenue information, Mitsubishi Motors mentioned.