New Nissan logo revealed alongside Ariya electric SUV

Nissan has produced an up-to-date variation of its enterprise badging to complement the start of the all-new, pure-electric Ariya SUV. 

The up-to-date symbol swaps the boxed-in “Nissan” lettering – which has appeared on the company’s badge considering the fact that the sixties – for a a lot more minimalist structure, with slender strains and a narrower typeface. The company’s CEO, Makoto Uchida, describes the up-to-date symbol as “futuristic, while keeping linked to the abundant heritage of Nissan.”

• New Nissan Ariya electric SUV unveiled ahead of 2021 start

Volkswagen a short while ago took a similar stance with its branding, releasing an equally minimalist redesign of its symbol to coincide with the start of its initial purpose-built electric motor vehicle: the ID.3 hatchback.

Nissan’s tweaked badge will make its initial visual appeal on the nose of the new Ariya EV, which is thanks to arrive at the British isles showrooms inside the subsequent eighteen months. 

Nissan claims the badge will also feature on its forthcoming combustion engined products, these types of as the third-technology Qashqai, the fourth-technology X-Path and the firm’s all-new Z sports auto. It will be gradually rolled out across the company’s full fleet more than the coming months.

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