With its wide variety of useful design features, Canva is a popular tool among social media managers. That said, however, there are other design features offered on other platforms which you might not have heard of.
So, whether you’re looking for additional features not offered on Canva or are simply looking for some alternative options, we’ll walk you through the top 5 social media management tools in the market. Let’s get started!
1. Adobe Express
Adobe Express is an online designing tool where you can create all your social media content, from images to videos. As opposed to Adobe Photoshop, this designing tool is a more user-friendly option that doesn’t require any background in graphic design.
Key Features
- Free templates, stock photos, and other design elements
- Video editing
- AI-generated images
- Team collaboration
Advantages Over Canva
- Integration with other Adobe Creative Cloud applications
- Cheaper premium plan
2. Vista Create
Formerly known as Crello, Vista Create is another online designing tool where you can create various design content for different uses. Vista Create is specifically designed for small businesses looking to revamp their promotion via professional-looking marketing material.
Key Features
- Free templates for different uses
- Editing tools for images
- Free stock images and videos
- Printing services
Advantages Over Canva
- Bigger storage option
- Cheaper team pricing
3. Snappa
Snappa is a graphic designing tool that can help users create different forms of content from social media posts to professional-looking ads. While it is not as equipped with as many features as Canva, Snappa can be a great alternative for beginner designers.
Key Features
- Free templates, vectors, and hi-resolution stock photos
- Image resizing/presets for different social media sites
- Basic editing tools like background removal and
Advantages Over Canva
- More suitable for beginner designers
- Simpler interface
4. Piktochart
PiktoChart is another online designing platform where you can create different kinds of designs using the app’s simple drag-and-drop editing feature. While you can create anything from presentations to posters on this software, Piktochart mainly specializes in the creation of infographics.
Key Features
- Different kinds of free templates
- Content library loaded with free images and font styles
- AI-image generator
- Collaboration feature
Advantages Over Canva
- Expertise in infographic design
- Better for data-centric presentations
5. PosterMyWall
PosterMyWall is an all-in-one social media marketing platform where you can easily create and design all of your promotional material. At the same time, you can also schedule and post all of your content across various social media sites through PosterMyWall’s convenient social media management dashboard.
Key Features
- Free templates, hi-resolution stock photos, and vectors
- Email marketing tool
- Social media post-scheduling and publishing
- Image and video editor
Advantages Over Canva
- Various AI-powered functionalities including an AI writer and background remover among many others
- More suited for small business marketing
Quick Rundown of Features
Now that you’ve gotten a general idea of what each social media management app can offer, we can take a look at a more thorough comparison view between the top choices. For your easy reference, here’s a quick rundown of their core features.
| Feature | Adobe Express | Vista Create | Snappa | Piktochart | PosterMyWall |
| Price | ✅Free ✅Premium: $9.99/month ✅Teams: $7.99/month | ✅Free ✅Pro: $13/month | ✅Free ✅Pro: $15/month ✅Team: $30/month | ✅Free ✅Pro: $29/month ✅Business: $49/month ✅Enterprise: Custom pricing | ✅Free ✅Premium: $9.95/month ✅Premium Plus: $29.95/month |
| Usage | ✅Design Creation ✅Content scheduler and publisher | ✅Design Creation ✅Content scheduler and publisher | ✅Design Creation ✅Content scheduler and publisher | ✅Design Creation ❌Content scheduler and publisher | ✅Design Creation ✅Content scheduler and publisher ✅Email marketing |
| Device Compatibility | ✅iOS ✅Android ✅Web-based | ✅iOS ✅Android ✅Web-based | ❌Mobile App ✅Web-based | ❌Mobile App ✅Web-based | ✅iOS ✅Android ✅Web-based |
How to Choose the Best Tool for Your Specific Needs
If you’re still a bit confused about which tool can best work for you, here is a more specific breakdown of which applications can work better for different business scenarios:
Business Size
Depending on the size of your business, some design tools are going to work better than others. Particularly, factors such as collaboration features and pricing must be considered.
- Small-to-medium businesses: Snappa and PosterMyWall
- Medium-to-large businesses: VistaCreate, Adobe Express, and Piktochart
Goals
While all of these apps are suited for both designing content and social media management, each app has its own expertise that may benefit you depending on what you want to achieve in your business:
- Integration with Adobe Creative Cloud: Adobe Express
- Data presentations and infographics: Piktochart
- Simplest interface for beginner designers: Snappa
- Integration with printing services: VistaCreate
- All-around marketing tool: PosterMyWall
Enhance Your Social Media Management Today
Whether you’re looking to improve your social media management or are simply looking for an alternative app where you can create your promotional materials, there are a bunch of alternative options available online. So, take a look at these options and find out which one works best for you. Have fun!